Cuckoo was briefed to develop an on-pack promotion that would encourage and reward customers who purchase Quorn products. We recruited and managed the 3rd party relationship with 700 health and leisure clubs in the UK and Ireland, rewarding customers with a free pass for two people.

The 2005 Quorn promotion received almost 16,000 applications for the leisure day and the redemption rate for this years promotion is all set to achieve at least a 10% increase on this figure.

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