This case study shows how sales promotion has the ability to add value to an already established brand. The purpose was to encourage and reward existing account cardholders for shopping. The reward had to be extraordinary.

The ultimate weekend in London – the best hotel and restaurants, chauffeur driven limo, hairover, makeover and £2000 to spend on clothes with a personal shopper. We planned and co-ordinated the whole weekend and provided a guide to escort the winner for the weekend. Other rewards included a free health and leisure day for 2 people at one of over 700 leisure clubs and a 75% off a weekend break with Jarvis Hotels.

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