This campaign for Matalan has truly inspired a disparate, disengaged audience.

Our brief was to turn 40 rules of working practice into a concept that staff would not only buy into, but would enjoy implementing.

We developed a cool, fun and useful pocket book, detailing all the rules made simple. Plus a campaign of quirky and unusual posters, information booklets, postcards and templates to support. The campaign ran under the banner of 'Matalan Rules Ok!'

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